Privacy Enhancing Technologies (PETs)†
While innovative information and communication services are constantly improving people's lives and generating growth throughout Europe's economy, they can also bring about new risks. Privacy Enhancing Technologies (PETs) can minimise them by helping people better protect their privacy and personal data online.
The European Commission points out in its Communication on Promoting Data Protection by Privacy Enhancing Technologies (from May, 2007), that risks such as identity theft, discriminatory profiling, continuous surveillance and fraud are increasingly undermining the consumer's privacy online because people cannot yet fully control or protect their privacy when using ICTs.
As their name suggests, PETs aim to protect privacy by making it more difficult to breach users' privacy, and allowing users to detect such breaches more easily. The overall goal is to increase consumer confidence and security online, thereby safeguarding the further development of trustworthy Information Society. The European Commission is supporting European academics and industrialists in developing the technologies, and removing obstacles to the wider deployment of technologies.
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